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Lacy Morrow

GTM engineer + full-stack product launcher. San Francisco, CA · Charlotte, NC.

Render as

I ship products to market, from landing page to growth loop.

Launch engineering, e-commerce funnels, marketing sites, and AI-powered GTM automation. Getting products in front of users.

Selected Work

  1. Dec 2025 - Jun 2026 · Consulting

    Automation & Platform EngineerAmerican City Business Journals

    Contract - Built and migrated the Laravel platform powering business publications across 48 U.S. markets. Architected an AI orchestration layer of 12 autonomous agents that independently completed engineering tasks. The agent-based automation (task routing, guardrails, human-in-the-loop review) is now central to modern GTM workflows. Laravel, PHP, Claude, AI Agents, Automation.

  2. Dec 2025 - Mar 2026 · Consulting

    AI Platform Engineer - Internal AdoptionDuke Energy

    Drove company-wide adoption of an internal GPT/LLM platform: built the product, onboarding, and prompt libraries that turned an internal tool into an org-wide rollout. RAG over internal documentation, Azure OpenAI integration. Python, React, LangChain, RAG, Azure.

  3. Oct 2024 - Aug 2025 · Consulting

    Full-Stack Next.js DeveloperCredit Karma

    Built the User Testing dashboard powering user research at Credit Karma. Programmatic creation of test/production users across web and mobile, with search and metrics coordinated across multiple system APIs. TypeScript, NextJS, React.

  4. Oct 2024 - Dec 2024 · Consulting

    Full-Stack Next.js DeveloperNovant Health / Red Ventures

    Contract - Built and maintained Physician Finder, Matcher, and landing pages for Novant Health patient acquisition. Sunsetted legacy code and rebuilt modern sites with TypeScript, NextJS, and Vue, instrumented with Datadog and deployed on Netlify.

  5. Mar 2024 - Jul 2024 · Consulting

    E-commerce EngineerOptumRX Health / Red Ventures

    Contract - Created the E-commerce storefront for RVO Health: market pages, inventory, authentication, and ordering funnels with Stripe payments, Algolia search, and Contentful content ops, complete with automation pipelines. TypeScript, NextJS, React, Plytix.

  6. Jan 2023 - Mar 2023

    Senior Web Engineer - Browser ExtensionLuminai (Startup)

    Built RPA and LLM-assisted automation via a browser extension, plus foundational internal apps with automated deployments. The company saw a 15% rise in productivity and 35% growth in 6 months. React, TypeScript, Docker, Jest.

  7. Nov 2017 - Nov 2022

    Senior Web Engineer - Brand & Web TeamTwilio Inc.

    Owned twilio.com and all sub-sites, the company's primary marketing and acquisition surface. Launched product pages for the WhatsApp, Studio, and Flex releases. Created a React design system adopted org-wide. Led the localization/regionalization effort for international markets. Migrated blog and legal sites to a CMS for content velocity. TypeScript, React, i18n, WordPress, Wagtail.

  8. Feb 2017 - Sep 2017

    Senior Web Engineer - Electron Team10up

    Took on every role and responsibility of designing, creating, implementing, deploying, and maintaining a plethora of websites for numerous clients including: Microsoft, Uber, AARP, and Beasley Media. Docker; Electron; PHP; WordPress; SASS; Webpack; AWS; Google Analytics

  9. Jun 2016 - Jan 2017

    Co-Founder / Director of EngineeringFlymore (Startup)

    Co-founded a drone-education startup: created the Flymore LLC web identity and Academy website, hosted Charlotte's first drone race (a Drone Nationals qualifier), and ran camps teaching kids software & electronics. ReactJS, GraphQL, WordPress.

  10. Mar 2016 - Nov 2016 · Consulting

    Web/React Native DeveloperLong Game

    Contract - Helped take a startup from zero to first launch: built the initial React web app and second-iteration React Native app for iOS and Android, launched to 100+ beta users. AWS, NodeJS, React Native.

  11. 2016

    React A11y Engineer - Accessibility TeamYahoo

    Contract - Built React components for the Search and Branded Marketing teams on a Yahoo stack, using Tumblr as a data-serve API. NodeJS, ReactJS, Electron.

  12. Jun 2014 - Sep 2015

    Software EngineerInvitae

    Built the public-facing invitae.com and a custom WordPress theme; led UX/UI development for a HIPAA-compliant healthcare platform. React, WordPress, SASS.

Open Source & Projects

Skills

Frontend
TypeScript / JavaScript, React / NextJS, Svelte, Astro, Vue, Tailwind / Styled Components, React Native / Flutter
Backend
Node, Python, PHP, Rust, Swift, Go, SQL / MySQL / PostgreSQL, NoSQL / MongoDB / Redis, Serverless, Microservices, Distributed Systems
Devops
Docker, AWS, G Cloud, Vercel, Netlify, Heroku, Caching, CI/CD, Testing
Growth & GTM
SEO, Google Tag Manager, Google Analytics, Landing Pages / Funnels, E-commerce (Stripe, CommerceTools), Localization / i18n, Marketing & Outbound Automation (RPA, AI Agents), Product Launches, WordPress / CMS
Platform
Electron, Tauri, React Native, Flutter
Application Development
Electron, Rust, Java, C/C++/C#
Tools & Integrations
TypeScript / NextJS / React / React-Native, React Query / Svelte / Angular / Astro / Vue, Docker / Wordpress / Flask / Django / Wagtail, Build tools / Babel / Webpack / Vite, CI/CD / REGEX / Git / Jenkins, AWS / SQS / SNS / Lambda / Cloudflare / Azure, Selenium / DNS / RPA / JQuery, Contentful / Stripe / CommerceTools / Plytix, Algolia / Meilisearch / PagesCMS / SanityCMS, TinaCMS / Wordpress / Django / Wagtail / Laravel, CakePHP / Drupal
AI & Agentic Systems
LLMs (Claude, GPT, Gemini), LangChain / LangGraph, LlamaIndex, RAG (Retrieval-Augmented Generation), Agent Orchestration / Multi-Agent Systems, MCP (Model Context Protocol), Vector Databases / Embeddings (pgvector, Pinecone), Prompt Engineering / Evals, Generative AI Integrations / Automation, Neural-networks / Tensorflow
Other Languages
Actionscript, Java, C, C#, C++, Haskell, F#, Prolog

Education

  1. 2009 - 2014

    Appalachian State University

    Bachelor of Science (BS), Computer Science

Awards

  1. 2020

    Arctic Code Vault Contributor

    Github

References

“Lacy is an extremely talented engineer with a very broad range of skills and experience. From being a thought leader in the front-end community via backbonetutorials.com and cdnjs.com, to designing and implementing the API for cdnjs.com, working with Lacy has been fantastic learning experience. Lacy is truly a full stack developer, and his work output is incredible. If there is any opportunity to work with Lacy, I take it. He is the definition of an A player.”

Ryan Kirkram, Senior Software Engineer at Yahoo